Audience And Other Stuff

I’m not in today for health reasons. Here’re the slides I referenced yesterday:

Click For The Slides

As mentioned, remember things like:

  • Reception (where and how you encounter a media text)
  • Hypodermic Needle Theory
  • Two Step Flow Theory
  • Uses and Gratifications Theory
  • Reception Theory
  • Maslow’s Hierarchy of Needs

And also, check the Understanding Standards site (Click Image for Link):

Click The Pic for the Link

I’ll see you tomorrow!

Can You Hear Me?

sucked_largeJust a non-time critical wee resource post for you on Audience Research.

As we’ll discuss in class, it is essential that you carry out audience research but what does that actually mean, and how do you/could you go about it?

First up for you to consider (and no, it’s not definitive, or even wholly relevant per se) is this Slide Deck…

It gives a fair overview of some of the questions you will be tackling and also some hints about things you could do.

Next up is the ESF Media Page on Audience Research Methods. Lots to read through and you’ll have no excuses for not having any ideas after a look at it:

Clicky Picky Fory Linky…

And lastly… don’t forget your notes/handouts. Think posters. Think McDonalds. Think USPs. Think ‘why did I not pay attention last time’. Think ‘Will I get taken to a post with some diagrams I should remember and understand if I click these words in bold type.‘ (Hint: Yes)

PS: This. It’s useful. But only if you click the link and read it. #justsaying

And We’re Back! Research Time…

So, time to get busy. The links you will need to chase up are as follows:

And that’s plenty to be going on with!





Audience – Part 01

As promised, here’re the slides from today. If you’re smart, you’ll realise we haven’t been through all of them… and more importantly, you should have realised that there is a LOT of information in them as well… You need to read them through thoroughly. And ask questions because we both know you haven’t picked it all up on the first ‘reading’. (PS: There’ll be a short quiz on the topic soon as well. #justsayin)

Anyway… if you’re paying attention, you know what to do. Click on the woman 2 rows back, 2nd from the right (with the blond hair) to download the slides.

Audience Download PNG

Tomorrow, we should finish off this part of the slides ready to move on for your own market research. 🙂