Role Of Media

For the SQA, there are three aspects in particular that underpin what we consider when studying the Role of Media. Hopefully this wee video will help you understand the relationship between the three…

In essence, media companies (institutions) have purposes (profit/promotion/public service). In order to fulfil this purpose, they produce media content. An audience uses and/or interacts with this content to satisfy their need for entertainment, education or information. In consuming this media content, and audience will be influenced with regards their attitudes and behaviours. This influence may be intentional on the part of the media company, but can also have unintentional results.

For example: In order to make a profit (£), a publisher (?) produces a newspaper (?). This newspaper carries a story about refugees fleeing a middle eastern conflict in order to meet the audience need to be informed. Their intention is to influence attitudes and behaviours, specifically, they want their audience to think that refugees are illegal immigrants, to believe that they are only coming to take jobs, and that our feelings towards them should be hate-filled. This is the intentional purpose, but the unintentional purpose is to make potential readers see the newspaper as a right-wing, xenophobic hateful rag. If enough people buy the paper, this influences the publisher to produce more of the same…

Hopefully, this makes sense, but if not leave a comment or ask in class. 🙂

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Welcome Back

Intro PicGood to see you all again… and time to get busy. First up is the slides I rushed through today… apologies for the speed, and as you’ll notice now you have time to go through them in your own time, there are a few questions and points to consider hidden within.

pdf-icon-1The complete slides are here (less the video clips): Higher Media Intro August

We’ll be starting to look at representation tomorrow. This is an essential key concept which means you need to learn about it, recognise it and become comfortable in using the language of representation when analysing the media, and more crucially, when creating your own.

As ever… ask questions if you are unsure! 😉

PQD Revision: Miss Robertson’s Slides

As promised, here are Miss Robertson’s slides on PQD. I’ve changed the formatting slightly to give them a higher resolution (i.e.: easier to read the small print!) Any formatting mistakes are mine and mine alone! I’ll post my own slides on codes and conventions over the next few days… ASK QUESTIONS if you are unsure of anything!

PQD Overview (PPTX)

PQD Overview (Keynote File)