Interesting ASA Ruling

_89100053_gucci2The Advertising Standards Authority (ASA) has just ruled that a Gucci advert from last December should not appear again in its present form as the ASA:

“…considered that the model leaning against the wall appeared to be unhealthily thin in the image, and therefore concluded that the ad was irresponsible.”

The ASA ruling is HERE

You can read more at the BBC HERE

Any thoughts?

A Little Light Reading…

Screen Shot 2016-01-17 at 13.54.36You may wish to read up a little more on this:

And I’ll leave you with this, the opening statement from the wikipedia entry:

Sexuality in music videos has become more widespread since the 1980s. Because of its commercial function, music videos must attract the audience’s attention and convey a message quickly. The sexual attraction provides a means of both drawing attention and conveying a message quickly.

(PS: I may be pointing out the obvious, but music videos as we understand them did not exist before the 1980s… but that should not detract from the point it is making)

 

 

What The Marker Is Looking For

PQD Overview.005Thought it might be useful to remind you what the Marker is looking for in your responses.

You are capable of making intelligent and evidence based points on all of the following (I know, I’ve seen your notes!), so just bear these in mind.

The first two (Content-based key aspect analysis and Context-based analysis) are directly addressed when you are answering Question 1 about The Adventures of Priscilla, Queen of the Desert (dir: Stephan Elliott, Australia, 1994) (PQD), while the third one is (obviously) addressed in the Role of Media question, Q2.

From the SQA Marking Guidelines:

Content-based key aspect analysis

  1. Categories: genre, purpose, tone, style
  2. 
Language: medium/form-specific technical codes, cultural codes, anchorage
  3. Narrative: structures, codes, conventions
  4. Representation: representations, selection and portrayal, ideological discourses

Context-based analysis

  1. 
Audience: target audience, preferred reading, differential decoding, mode of address
  2. 
Institution: internal controls and constraints, external controls and constraints
  3. Society: time, place


Role of media analysis

  1. Meeting needs: entertain, educate, inform
  2. 
Influencing attitudes and behaviours: intentional, unintentional
  3. Meeting particular purposes: profit, promotion, public service 


Feel free to ask for reminders about any of these. 🙂

Late News

Brilliant discussion with Annie this lunchtime about the role of the media. Lots for me to take in and regurgitate for you guys. All good. Expect a post or two tomorrow… however, for now, you might want to cast your eyes over this excellent little article on Politico.eu: The Press Has Lost It. If you wanted to make the link between Murdoch and the politics of The Sun, you’d be hard pressed to find a better quotation to explain the reason than this one:

Miliband was the first to call for the resignation of Murdoch’s British CEO, Rebekah Brooks, and for News Corp’s billion dollar bid for the remaining shares in BSkyB to be withdrawn.

This knowledge goes a long way to explain why the English edition has supported the Tories:

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…while the Scottish edition has supported the SNP:

IMG_3951

In essence, neither supports Labour… can you — having read the Politico.eu article — work out why?

Getting Silly

It would be really useful if you were to make the time to answer the following task:

Example Q2

The KEY ASPECT that is the focus of the task is “meeting the needs of its [the media’s] audience”

The stem (or initial starting point) is a consideration of whether the media is ‘out of control’. For our purposes, we can consider the demise of The News of the World. Why did it happen, and was it a sign that the media were indeed ‘out of control’.

Review Panorama (Youtube Link) and the role of the ‘Redtops’ in preparation for answering. Remember, you need to make specific references to information from your research/knowledge.

The task has two parts:

a) give detailed information or ideas about the role of media referenced above, and discuss this by giving some opinions, arguments or conclusions about it

Remember, with regards the role of the media, we have looked at three specific roles. These are in the inverted triangle diagram, and have been mentioned umpteen times so I am not repeating them here!

The task invites you to consider whether the media’s defence — that it is meeting the needs of its audience — are sufficient to justify its actions.

Do not confuse the role of the media with the three analytical perspectives on the media we have been considering, namely: traditional, neoliberal, public service. They are not the same thing. 🙂

b) give specific examples from media content which illustrate the information, ideas or discussion

The second part demands specific examples to illustrate the more general argument/discussion/point of view you have advanced in a). You need to make reference to, and explain the relevance of, specific incidents or newspaper stories, or any other thing you feel helps illustrate your argument that the media is justified or not in how it meets its audience’s needs.

This must be completed by everyone and on my desk by Friday at the latest.

Some Useful Links

Found some links that may be of use for question 2. They are from 2011 and cover the death of The News of the World.

If you only read one, make it this one:

MEDIAWEEK (7/7/11): “News of the World to close, ending 168-year history”

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The Guardian (5/7/11) – Npower reviews News of the World advertising amid phone-hacking row” 

The Daily Telegraph (5/7/11): News of the World loses adverts over Milly Dowler scandal

The Daily Mail (7/7/11): News of the World shuts after key clients pull their adverts” (NB: This is an archived page to prevent the Daily Mail receiving any traffic and/or advertising revenue)

Yahoo News (6/7/11): Advertisers Ditch News of the World as Cameron Takes Heat

ABC News (Australia)(8/7/11): Murdoch ditches News of the World tabloid

BBC Website (7/7/11):News of the World: Counting the cost


And a wee bit of historical info from the previous year when, presumably, the News of the World were still actively trying to find scoops by hacking. Can you think why they may have felt justified? (And which perspective is this related to?)

Mediaweek (22/3/10): Profits for The Sun and News of The World slip 10%