The Advertising Standards Authority (ASA) has just ruled that a Gucci advert from last December should not appear again in its present form as the ASA:
“…considered that the model leaning against the wall appeared to be unhealthily thin in the image, and therefore concluded that the ad was irresponsible.”
The ASA ruling is HERE
You can read more at the BBC HERE
- How are women portrayed in music videos?
- Sex in pop music: what do other female pop stars think?
- Are music videos too sexual or do they represent power in women?
And I’ll leave you with this, the opening statement from the wikipedia entry:
Sexuality in music videos has become more widespread since the 1980s. Because of its commercial function, music videos must attract the audience’s attention and convey a message quickly. The sexual attraction provides a means of both drawing attention and conveying a message quickly.
(PS: I may be pointing out the obvious, but music videos as we understand them did not exist before the 1980s… but that should not detract from the point it is making)
You are capable of making intelligent and evidence based points on all of the following (I know, I’ve seen your notes!), so just bear these in mind.
The first two (Content-based key aspect analysis and Context-based analysis) are directly addressed when you are answering Question 1 about The Adventures of Priscilla, Queen of the Desert (dir: Stephan Elliott, Australia, 1994) (PQD), while the third one is (obviously) addressed in the Role of Media question, Q2.
From the SQA Marking Guidelines:
Content-based key aspect analysis
- Categories: genre, purpose, tone, style
- Language: medium/form-specific technical codes, cultural codes, anchorage
- Narrative: structures, codes, conventions
- Representation: representations, selection and portrayal, ideological discourses
- Audience: target audience, preferred reading, differential decoding, mode of address
- Institution: internal controls and constraints, external controls and constraints
- Society: time, place
Role of media analysis
- Meeting needs: entertain, educate, inform
- Influencing attitudes and behaviours: intentional, unintentional
- Meeting particular purposes: profit, promotion, public service
Feel free to ask for reminders about any of these. 🙂