RoM – Full Slides

rom-handout-grabHere is the full slidedeck/handout for the role of media we’ve been talking about in class. Feel free to ask questions, and apply what is in the slides to the pop videos we have looked at … (Click on the beard to download the slides!)

Use the weekend to prepare for attempting to answer a RoM question on Monday. You can find more information about what is looked for on the SQA website here. (Question Paper / Marking Scheme)

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Interesting ASA Ruling

_89100053_gucci2The Advertising Standards Authority (ASA) has just ruled that a Gucci advert from last December should not appear again in its present form as the ASA:

“…considered that the model leaning against the wall appeared to be unhealthily thin in the image, and therefore concluded that the ad was irresponsible.”

The ASA ruling is HERE

You can read more at the BBC HERE

Any thoughts?

A Little Light Reading…

Screen Shot 2016-01-17 at 13.54.36You may wish to read up a little more on this:

And I’ll leave you with this, the opening statement from the wikipedia entry:

Sexuality in music videos has become more widespread since the 1980s. Because of its commercial function, music videos must attract the audience’s attention and convey a message quickly. The sexual attraction provides a means of both drawing attention and conveying a message quickly.

(PS: I may be pointing out the obvious, but music videos as we understand them did not exist before the 1980s… but that should not detract from the point it is making)

 

 

Some Useful Links

Found some links that may be of use for question 2. They are from 2011 and cover the death of The News of the World.

If you only read one, make it this one:

MEDIAWEEK (7/7/11): “News of the World to close, ending 168-year history”

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The Guardian (5/7/11) – Npower reviews News of the World advertising amid phone-hacking row” 

The Daily Telegraph (5/7/11): News of the World loses adverts over Milly Dowler scandal

The Daily Mail (7/7/11): News of the World shuts after key clients pull their adverts” (NB: This is an archived page to prevent the Daily Mail receiving any traffic and/or advertising revenue)

Yahoo News (6/7/11): Advertisers Ditch News of the World as Cameron Takes Heat

ABC News (Australia)(8/7/11): Murdoch ditches News of the World tabloid

BBC Website (7/7/11):News of the World: Counting the cost


And a wee bit of historical info from the previous year when, presumably, the News of the World were still actively trying to find scoops by hacking. Can you think why they may have felt justified? (And which perspective is this related to?)

Mediaweek (22/3/10): Profits for The Sun and News of The World slip 10%