Audience And Other Stuff

I’m not in today for health reasons. Here’re the slides I referenced yesterday:

Click For The Slides

As mentioned, remember things like:

  • Reception (where and how you encounter a media text)
  • Hypodermic Needle Theory
  • Two Step Flow Theory
  • Uses and Gratifications Theory
  • Reception Theory
  • Maslow’s Hierarchy of Needs

And also, check the Understanding Standards site (Click Image for Link):

Click The Pic for the Link

I’ll see you tomorrow!

Thursday, Thursday…

Not a real picture of my son.

You couldn’t make this up.

I cannot get in today as my son is off school and I need to babysit. I will, however, be ‘live’ at 11:30 and have set up a document so you can ask questions and share things (via photos or whatever).

Send me what you can and I will get it back to you asap. I’ve arranged for Miss Daly to deliver anything you want passed to me, and I’ll arrange to get it back to you tomorrow in school.

I’ll be referring to a couple of documents that I have added for you to download. You’ll find them Under the resources tab at the top of the page, look for Understanding Standards. Both candidates passed, though the poster example only received 25/50.

I’ll add the live link later, in the meantime, the Document is at:

PS: You can send emails to scottishteacher [at] me [dot] com

Yes it’s a different email. No, I don’t want signed up to anything. 🙂


And we’re live starting at about 23 seconds:

Representation Thoughtpiece

As mentioned, here is the article from Bella Caledonia. Remember, this is an overtly Indy Scotland supporting site, but the focus of this article is not about that directly. What it does do is questions why the representation of women (amongst others) is so poor in the media and news in particular. As an added thing to consider, does the form (i.e.: News) matter? Is there more importance given to the news, and so fewer women are represented because their opinions are deemed less valuable than mens’? If so, what are we to make of the fact that the main protagonists, Theresa May and Nicola Sturgeon, are women?

Anyway, here’s the link: A Smugasbord of Scotsmen

Media Prog 03

There is a slight gap in the video where I lost the slide was looking for, but bear with me I trying get back as quick as possible.

The main task I need you to do is to create at least one poster. This must be done for Monday, not least, because I will come in to see you on Monday periods 1 & 2. At the moment I do not know whether this will be as a return to work or as a visitor but I will be in.

CAP Update

Just a wee link for you:

In addition to this, you may want to look at the full ASA code (AVAILABLE HERE as a PDF). If you search the document for the word ‘poster’ (Ctrl + F), that will take you to relevant sections fairly quickly. Interestingly, I also learned that it was posters that were responsible for the first regulation of advertising. Whether that is relevant is another matter…