Sign Signifier Signified

So… the real fun starts here.

Screen Shot 2016-06-02 at 13.14.17

You are to choose an advert (Press/magazine/poster/TV) and identify five of the signs used in its creation… and also give some thoughts on what they signify. Bonus points for seeing if you can combine all the separate signs into an overview of the adverts overall message. I’m looking forward to seeing what you hand me on Monday 🙂

What’s that, you say? You’d like the slides from class to refer to? Oh, all right. Here they are…

Click to download the slides!



filepicker-vawFINbnQJ2Szh0ngW4t_movie_cameraIn my excitement to go to be a pin cushion for the NHS, I left your project boxes on the table at the front of my room… I’ll not be able to get them till Monday so it will be Tuesday/Wednesday before you’ll get them back. As the yooth of today are want to say: Soz. My bad.

Take it as read that you should be good to go (I’ve been paying attention as I’ve discussed what you are up to), and be ready to start filming from Thursday next week.

PS: If you are struggling with the homework, check out this post, or use the blog comments to ask for help!

Mars Volta Example Update

I ran through a LOT of information today, so if you missed bits, or want any clarified, use the comments to ask! 🙂

Following on from the blank, here is the worked example we looked at in class (click on the image to see it as a PDF file — you’ll be able to zoom in on the small print!):

Worked EG

Here’s the direct link as the firewall appears to be playing up. :-/

Planning Maps

Just a quick upload today. One you’ve seen, the other is what we’ll be looking at tomorrow.

First up is the outline planning map you should use to consider what your product/brand represents. It’s fairly straight-forward, and the McD example we looked at in class should help you make sense of it.

Compass McMap.002

Remember, this map is useful for getting to grips with what it is you are going to produce. It is NOT map for your product… that’s this one:

Compass McMap.006

This will be the focus for tomorrow’s lesson. If you have time, I’d recommend clicking through on it and looking at it full size so you can see the small print.

There are 8 separate areas to consider and cover when you create your product (and note, though the example I’ll used is for an advertising poster, these are applicable no matter which media product you choose), and each becomes an area that you will need to know for the final exam (and, the prelim, of course!). A quick guide follows:

  1. Purpose/Target Audience: What is the product for, and who is it intended to be consumed by?
  2. Research: Find out what is already out there.
  3. Internal/External Factors: Internal factors relate to the (for example) iconography/expectations of the brand and/or product. External factors are relevant regulations/laws over what you can or can’t say and do in your product.
  4. Media/Genre: What are you producing and where will it be consumed.
  5. Content: Choosing what goes into your product.
  6. Tone/Style: Decisions on the format and look of the product.
  7. Cultural codes: What elements appropriate to the focus will be included.
  8. Technical codes: Decisions on the technical act of creating your product.

Hopefully, you already have a good grasp of these concepts, but we’ll be working through an example in class before getting you to develop your own product.

As ever, feel free to ask questions in the comments or in class. 🙂


It had to happen! Homework, that is.

JL Monty grab

I’ve uploaded the screengrabs from the John Lewis Christmas advert for you to continue analysing. (I think they’re in the right order… refer to the original advert on my earlier post if needed)

I’ve not got time to put up any comments on the pics yet, but I promise I’ll add some captions to them… or even better, why don’t you do that? Each individual picture will allow you to comment on it. I’ve added some notes on the first picture to see what you could add.

Don’t feel you have to comment on every screengrab… if you wish, simply choose 4 or 5 that you think are particularly good (or bad) for whatever reason. The key is remembering we are considering the narrative arc of the advert, and manipulation of the audience’s emotions for a second.

Good luck, enjoy, and I’m really keen to see what you think!

Pics are here: