Monday Monday…

Right people… I’m not yet cleared to come back to school. I’m going to try and speak to my consultant at PRI to get his advice, but that my take a couple of days so we’re looking at Wednesday as the best case scenario. In the meantime, I’ll need to do lots via the blog and Edmodo thanks to left handed typing and SIRI (I may even attempt to hold a pencil in my mouth as well!).

First things first, those doing Nat 5 have the first submission date on your project/assignment. This means you have to get a move on… You are welcome to come up to my room at all ours to use the PCs if necessary, just let Miss Daly know why you are in.

Second, the difference between the Nat 5 and Higher is as follows:

Pre-production phase (i.e., before you actually make your poster(s)) is petty much the same process. EVERYONE should be working on this!

Development (N5) / Development and Evaluation (H)
The main difference comes after you’ve made your poster(s)… and I’ll post more on this tomorrow, but for now let’s concentrate on Pre-Production.


Here are a series of questions for you to attempt. 5 Marks available for each as follows…

  1. Describe what you discovered during your research into Audience, and explain how this influenced your plans.
  2. Describe what you discovered during your research into Internal Institutional controls, and explain how this influenced your plans.
  3. Describe what you discovered during your research into External Institutional controls, and explain how this influenced your plans.
  4. Describe what you discovered during your research into categories, language, narrative, 
representation*, and explain how this influenced your plans.
  5. Describe what you discovered during your research into categories, language, narrative, 
representation*, and explain how this influenced your plans. (Yes, it’s the same as 4… but you’ve to do it again for a different area of research)

Points/marks are awarded as follows:

You need to describe what you found, the explain how this is likely to influence your planning.

There is 1 mark for a relevant point, followed by more marks for development of the point. The key thing is that (to quote the SQA), “Candidates may provide a number of straightforward points or a smaller number of developed points, or a combination of these.” Or in normal words, the more points and the fuller the explanations you make for each of the 5 questions, the more likely you are to get full marks…

Here’s a wee example from the SQA to show you how this works in practice:

Example: In my research into external controls I found out through the Advertising Standards Authority that children should not be made to feel unpopular for not buying a product that is advertised to them. (1 mark for description of research) This affected my plan to show one boy getting more friends than another because he had the game I was advertising. (1 mark for effect on planning) I decided to alter the narrative to show them all having fun with the game at the end so that it was the game that was represented positively, as well as both boys, not just one. (1 mark for development)

That answer would have given you 3/5. Give a second example, and you are well own your way to 5/5.

Finally, for now, the questions are up on Edmodo (Group code: sybis5) Or you can upload them/email them. I’ll be monitoring Edmodo and the Blog during the double period so will try my best to help.

PS: Don’t forget the last post on ASA and CAP.

*For Higher, there is a bit more required, but you should start by completing these questions.

Monday Monday…

kids-club-phoenix-bbfcI’ll not be there today so here’s what I’d like you to do:

  1. Read through THIS POST and then research what the following organisations do/have responsibility for:
    1. BBFC
    2. ASA
    3. OFCOM
  2. Start researching audience/genre/box office preferences and trends using statistics culled from the BFI Stats Pages. Things to find out would be along the lines of:
    1. Which is the most popular genre of film? (Is there more than one?)
    2. Is there a link between age and box office take?
    3. How could you use historic data to focus your own product?
  3. Start looking into audience research in more depth. There are some resources in THIS POST that should help you.

As you will have realised, this is about developing knowledge of institutional constraints and is also directly applicable to your product/assignments…

I’ll be in tomorrow and will be getting you set up for your assignments. Take care, stay warm, and don’t waste your time! Lots to do. 🙂

PS: Some people have already started their research so you can use them to help you, and ask to use the library/PCs if you can’t use your phone, etc.

PPS: Don’t forget this!
Compass McMap.006

Planning Maps

Just a quick upload today. One you’ve seen, the other is what we’ll be looking at tomorrow.

First up is the outline planning map you should use to consider what your product/brand represents. It’s fairly straight-forward, and the McD example we looked at in class should help you make sense of it.

Compass McMap.002

Remember, this map is useful for getting to grips with what it is you are going to produce. It is NOT map for your product… that’s this one:

Compass McMap.006

This will be the focus for tomorrow’s lesson. If you have time, I’d recommend clicking through on it and looking at it full size so you can see the small print.

There are 8 separate areas to consider and cover when you create your product (and note, though the example I’ll used is for an advertising poster, these are applicable no matter which media product you choose), and each becomes an area that you will need to know for the final exam (and, the prelim, of course!). A quick guide follows:

  1. Purpose/Target Audience: What is the product for, and who is it intended to be consumed by?
  2. Research: Find out what is already out there.
  3. Internal/External Factors: Internal factors relate to the (for example) iconography/expectations of the brand and/or product. External factors are relevant regulations/laws over what you can or can’t say and do in your product.
  4. Media/Genre: What are you producing and where will it be consumed.
  5. Content: Choosing what goes into your product.
  6. Tone/Style: Decisions on the format and look of the product.
  7. Cultural codes: What elements appropriate to the focus will be included.
  8. Technical codes: Decisions on the technical act of creating your product.

Hopefully, you already have a good grasp of these concepts, but we’ll be working through an example in class before getting you to develop your own product.

As ever, feel free to ask questions in the comments or in class. 🙂