ASA Changing

The Advertising Standards Authority (ASA) have just announced some changes. They will be worth following and for the course, are relevant for INSTITUTIONS and REPRESENTATION.

The BBC reporting of the news is here:

Click for the link… duh!

And the full ASA report can be accessed here:

Guess what happens if you click on it…

Plenty to read and think about… and it will appear in the coursework before Christmas! 😉

Would love to get any feedback from you if you have time. 🙂

Have A Great Holiday… And Get Busy!

Have a great holiday… and if you want something to do that’ll give you a head start on your rivals in the cut-throat world of film-making… check this out! Introducing AVID Media Composer|First. This is a biggy… actually, it’s a BIGGY!

AVID is the industry standard video editing software, and now you can learn the basics for free. Even better, it allows 4 video tracks and 8 audio tracks which should be more than enough for you to create an awesome product…

The historic downside with AVID has been the really steep learning curve. AVID say that this entry level version is much easier for beginners, but the great news is the skills you will pick up are transferable to all versions of AVID… That said, it is not a programme you will pick up by blasting through the instructions the night before you try a final edit, so if you want a worthwhile (and fun) project for the break, get some filming done, and start teaching yourself how to edit like the pros.

And I’ve kept the best bit till last. AVID Media Composer|First is free. No moneys needed… nothing… so what you waiting on? For what it’s worth, I’ve only ever played with AVID, but I’m downloading it as well and plan to teach myself the basics between now and August. Feel free to do the same, and post your thoughts/questions/discoveries in the comments. 🙂

Welcome!

Hi everybody…

Welcome to the class blog. Home of handouts, homework, and bad jokes… First off are the slides we’ve been looking at over the past week. 🙂 I will revise the content in August (as nobody will remember all of it… 😉 ) but in the meantime, read through it, expand your notes, and keep watching films!

Some Useful Links

Just a couple of quick and useful links for you…

You may remember this post from earlier in the course: Role Of Media

It has a pretty straightforward reminder of the relationship between the THREE elements of RoM that you need to address in Question 2. And yes, you can draw your content examples from across the media, though in order to allow you to include suitable references to theories and theorists (like Mulvey, Butler, et al…), you may prefer to stick to representation of women in pop videos.

For a full overview of RoM that we studied in class, try this post: RoM Full Slides and finally, for the time being, you can access the Pop Videos RoM slides here IF YOU CAN REMEMBER Miss Bauchope’s first name which I’ve used as a password. 🙂

Finally… study support in my room from 9 – 2 on Monday. Focus will be on Question 1 during Periods 1 & 2, Question 2 Periods 3&4, and general questions from 1pm to 2pm.

Be there, or be somewhere else… as they say!

Internal/External

Just a wee note to help you and that came as a result of a question…

In essence:
Internal factors relate to choices the producer makes for their own reasons or that they have control over. (e.g.: Band image/producer’s target audience/casting/budget/etc)
External factors relate to things outwith the control of the producer but which the producer has to bear in mind such as Codes of Practice (from CAP), working conditions must comply with relevant legislation (e.g.: Health and Safety), regulatory bodies (e.g.: BBFC/ASA/the Law!),  and so on…
In general terms, when you made the poster, you had internal factors to consider such as actors (who you have control over), budget, software, lighting, equipment, etc… but while making it, you have also had to be aware of (and possibly made changes to comply with) external factors such as making sure your poster is legal, decent, honest and truthful… etc.
So in short… an internal factor is one that a producer controls, and external factor is one that someone else controls… yes, they sometimes cross over, but keep it simple… stick with the obvious!

Final example from PQD:

Internal: The producers choose the cast (Terence Stamp)
External: The BBFC issue the classification certificate (15)
And a cross over: The producers approve the script (and allow bad words) which is an internal factor but as a result of their decisions, the BBFC give it a 15 certificate which is an external factor.

The Doctor Will Be In At 10(ish)

I’ll be checking blog/emails/edmodo/etc from just after 10 this morning. I’ll be online for most of the day until about 10 tonight if you have questions/etc…

I’ll be returning things as soon as they’re processed, and will probably use edmodo for secure postings.

If you don’t remember the email to use, LEAVE A COMMENT HERE and I’ll get back to you asap!