So Long, And Thanks For All The Fish…

Higher Media Class - 1

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Reminder: The Key Concepts

Just a wee reminder for you as you revise…

The Key Concepts

These are the areas we have been considering all year and can be summed up as follows…

When we look at media texts, we ask the following questions:

How are texts shaped to meet needs, influence behaviour and achieve a purpose?

The Role of the Media
What type of text is it? Categories
How do we know what it means? Language
What type of story does it tell? Narrative
How does it present its subject? Representation
Who has produced it, and what constraints did they face? Institutions
Who receives it, and what sense do they make of it? Audience
When are texts received? Society