Just a wee note to help you and that came as a result of a question…

In essence:
Internal factors relate to choices the producer makes for their own reasons or that they have control over. (e.g.: Band image/producer’s target audience/casting/budget/etc)
External factors relate to things outwith the control of the producer but which the producer has to bear in mind such as Codes of Practice (from CAP), working conditions must comply with relevant legislation (e.g.: Health and Safety), regulatory bodies (e.g.: BBFC/ASA/the Law!),  and so on…
In general terms, when you made the poster, you had internal factors to consider such as actors (who you have control over), budget, software, lighting, equipment, etc… but while making it, you have also had to be aware of (and possibly made changes to comply with) external factors such as making sure your poster is legal, decent, honest and truthful… etc.
So in short… an internal factor is one that a producer controls, and external factor is one that someone else controls… yes, they sometimes cross over, but keep it simple… stick with the obvious!

Final example from PQD:

Internal: The producers choose the cast (Terence Stamp)
External: The BBFC issue the classification certificate (15)
And a cross over: The producers approve the script (and allow bad words) which is an internal factor but as a result of their decisions, the BBFC give it a 15 certificate which is an external factor.


screen-shot-2017-02-28-at-07-51-33Not sure which rules and regulations and codes of practice (mmm… that’s in bold type. Wonder if it’s an important term I should remember/use?) might apply to your poster(s)? No worries… You’re maybe looking in the wrong place for help.

The main legal constraint (another good phrase that, you should maybe use it at some point! Hint. Hint.) from an institutional point of view (Another great phrase – where does he get them all!) comes from the ASA. They are the regulatory body who rule on the suitability of an advert (which is, after all, what a poster is – an advert for a film).

When you are designing a poster, there is regulatory guidance available from the CAP ( The CAP are the Committee of Advertising Practice and they offer training and guidance on advertising… and they also draw up the rules/guidance that advertisers need to follow. They work hand-in-hand with the ASA.

Now, I had hoped that at least one of you would have stumbled on the CAP by now… and specifically, this page:

But just in case you haven’t, and want the tl;dr version, you NEED to look at this guide in particular:

There’s plenty in there to keep you busy… and remember… HOW WOULD/DOES/COULD WHAT YOU ARE READING APPLY TO YOUR OWN POSTERS (You get marks for knowing the industry/institutional constraints that would apply in real life). 
Happy reading… and use the comments to ask questions… or Edmodo.

And We’re Back! Research Time…

So, time to get busy. The links you will need to chase up are as follows:

And that’s plenty to be going on with!






Banner-Image-2014---06-12-12AIn preparation for tomorrow’s lesson, you could do worse than familiarise yourselves with the BBFC website. In particular, you should check out the guidance for the following ratings: U, PG, 12 and 12A and 15.

There is also an excellent Education section which has loads of useful resources and information, including an opportunity for you to ‘Rate a Trailer‘… which is an exercise that will provide immense use to you as you finish your own! (Hint! Hint!)


Hays Kid!

pdf-icon-1Here’s today’s handout on the infamous Hays Code (2 links there!)… you don’t need to do anything particular with it yet other than be aware of it. We’ll be revisiting it after the October break as we move into the realms of regulations and institutions. As mentioned, strictly adhering to it would have prevented films like The Godfather being made, and also goes a long way into explaining certain narrative decisions made during the ‘golden era’ of Hollywood film.

Scripts for Wednesday… and don’t overlook the power of sound (as opposed to music) for your productions. 🙂

PS: Please note the correct spelling… It is “HaysnotHayes“. Soz, my bad.