An Angel Gets Its Wings…

So… tomorrow I’ll have some questions and discussion points for you on the 2014 John Lewis advert. Remember our focus is narrative and audience.

For homework/preparation, you could do worse than watch the 5 videos we watched in class…

2014 Video

2013 Video

2012 Video

2011 Video (My favourite!)

2010 Video

I’ll leave it to you to find the Googlebox clip. Remember, it does have some 12-Certificate language, but I think you’re all over 12 so that should be OK. 😉

Going Viral

Just a quick post to show you a couple of the Analytics pages from the My Generation video I mentioned. If any of you are interested in trying to create a viral video then let me know. I’ve got a couple of ideas we could try, or if you have an idea, I’ll help you realise it!

The first is the ‘world view’ graph. It is interactive and shows the number of views per country.

Screen Shot 2014-10-28 at 20.03.39

(Click to embiggen!)

As you can see, it’s even been seen twice in Iran!

The second shows some of the statistics you can gather on the analytics page.

Screen Shot 2014-10-28 at 20.04.24

(Again, click to embiggen!)

If you are interested, the video is available here:

Any questions? Ask in the comments. 😉