Here’s Lookin’ At You, Kid!

Just a wee heads up… I’ll be in the hospital tomorrow during the lesson (I may be back in time… I have no longer how it’ll take). Your task is straight-forward is simply to carry out an analysis of the closing scene of Casablanca.

Your focus is up to you, but I’d expect at least one comment and reference (quotation) from each of the starred Key Aspects below. Do your best, and don’t forget the things we’ve talked about with regards the previous clips.

Content-based KA analysis 

Categories: genre, purpose, tone, style

* Language: medium/form-specific technical codes, cultural codes, anchorage

* Narrative: structures, codes, conventions

* Representation: representations, selection and portrayal, ideological discourses

Context-based KA analysis 

* Audience: target audience, preferred reading, differential decoding, mode of address

Institution: internal controls and constraints, external controls and constraints

* Society: time, place

One last hint (and it’s a BIG one)… don’t forget you have a rather wonderful glossary at the back of your course booklet… and that your course booklet is stuffed full of awesome hints and tips and explanations! 😉

Here’s the clip:

Is A Game A Media Text?

Really enjoyed the debate today… 2 things:

a) I often take up a contrary position to enable discussion,
b) I’m delighted when you disagree with me! It means you’re not afraid to speak your mind, and,
c) Katy gets to open the first door of the Media Class advent calendar tomorrow…

So… here’s a poser for you. Is a game a media text? Is ‘news’ a suitable subject for a game? Have you ‘played’ September 12th? If not, try it, then think about what its purpose is…

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Click to play… (takes you to the original website)

There are no answers as such, just opinions, and I’d like to hear yours. Is Sept 12th merely a game, or do we need to apply our (media) analytical skills to it?

All comments gratefully received! 😉

Spotify Is Killing Music

As mentioned, streaming is having a really big influence on the music industry… and according to my musician friends, not in a good way…

From the rather excellent “Information Is Beautiful” website comes the infographic posted below. In essence, it shows how much (though perhaps ‘little’ would be more accurate) a musician makes from his or her music depending on how we access it. Yes, Spotify and the other streaming services are great for us as listeners… but don’t expect to make a living out of being a musician if you are relying on it to pay your bills.

The original article (from 2010) is here: How Much Do Artists Earn Online? and there is an updated version in this Guardian article from April this year.

Any thoughts about this welcomed as comments! 😉

PS: If you are researching a topic for any of your other subjects, it’s worth seeing ifInformation Is Beautiful can help you with graphics… it’s a brilliant example of how the web can be better than traditional sources. #justsayin’



Just spotted this on the BBC website. The artist has taken advertising images from the 1950s through to the present day, and removed all the text/copy from them. Lots of food for thought, and ties in beautifully with our reading of media. (Click the picture to visit the site)

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What’s On The Telly?

Given we are identifying three specific perspectives on the role of the media, I’ve been giving a little thought as to how you can check you understand the concept. Perhaps the easiest way to do so is to consider which TV shows would appeal to those who hold each of the perspectives. Remember, the perspectives are traditionalistcapitalist, and public service, so, for example, which of these three would like the following shows?

You need to be able to give reasons to support your choices based on the Three Perspectives page in the handout you were given on Friday… but don’t leave it at that. As you watch TV, try to think which of the perspectives would be most closely aligned with the programmes you are watching. In doing so, you will be developing your understanding of the editorial voice and the core ideologies that underpin the programmes you are watching.