CAP and ASA

screen-shot-2017-02-28-at-07-51-33Not sure which rules and regulations and codes of practice (mmm… that’s in bold type. Wonder if it’s an important term I should remember/use?) might apply to your poster(s)? No worries… You’re maybe looking in the wrong place for help.

The main legal constraint (another good phrase that, you should maybe use it at some point! Hint. Hint.) from an institutional point of view (Another great phrase – where does he get them all!) comes from the ASA. They are the regulatory body who rule on the suitability of an advert (which is, after all, what a poster is – an advert for a film).

When you are designing a poster, there is regulatory guidance available from the CAP (https://www.cap.org.uk/Advice-Training-on-the-rules.aspx). The CAP are the Committee of Advertising Practice and they offer training and guidance on advertising… and they also draw up the rules/guidance that advertisers need to follow. They work hand-in-hand with the ASA.

Now, I had hoped that at least one of you would have stumbled on the CAP by now… and specifically, this page: https://www.cap.org.uk/Advice-Training-on-the-rules/Help-Notes.aspx

But just in case you haven’t, and want the tl;dr version, you NEED to look at this guide in particular: https://www.cap.org.uk/Advice-Training-on-the-rules/Help-Notes/Videogames-Guidance-on-ads-for-videogames-and-films.aspx#.WLSGTBicbrc

There’s plenty in there to keep you busy… and remember… HOW WOULD/DOES/COULD WHAT YOU ARE READING APPLY TO YOUR OWN POSTERS (You get marks for knowing the industry/institutional constraints that would apply in real life). 
Happy reading… and use the comments to ask questions… or Edmodo.

ASA Decisions

Just out of interest, I have found a couple of ASA rulings on film posters (more may likely follow). Perhaps unsurprisingly, given class discussion, both posters were featured on buses.

You should read through the decisions and consider how or why the posters were on the receiving end of complaint(s)… and whether you would agree with them. (And yes, this is all INSTITUTION stuff!)

poltergeist-bus-advert
Click The Clown… you know you want to!
Click The Bus... Sin City 2 Poster Ruling
Click The Bus… Sin City 2 Poster Ruling

 

Monday Monday…

kids-club-phoenix-bbfcI’ll not be there today so here’s what I’d like you to do:

  1. Read through THIS POST and then research what the following organisations do/have responsibility for:
    1. BBFC
    2. ASA
    3. OFCOM
  2. Start researching audience/genre/box office preferences and trends using statistics culled from the BFI Stats Pages. Things to find out would be along the lines of:
    1. Which is the most popular genre of film? (Is there more than one?)
    2. Is there a link between age and box office take?
    3. How could you use historic data to focus your own product?
  3. Start looking into audience research in more depth. There are some resources in THIS POST that should help you.

As you will have realised, this is about developing knowledge of institutional constraints and is also directly applicable to your product/assignments…

I’ll be in tomorrow and will be getting you set up for your assignments. Take care, stay warm, and don’t waste your time! Lots to do. 🙂

PS: Some people have already started their research so you can use them to help you, and ask to use the library/PCs if you can’t use your phone, etc.

PPS: Don’t forget this!
Compass McMap.006

And We’re Back! Research Time…

So, time to get busy. The links you will need to chase up are as follows:

And that’s plenty to be going on with!