Here is the full slidedeck/handout for the role of media we’ve been talking about in class. Feel free to ask questions, and apply what is in the slides to the pop videos we have looked at … (Click on the beard to download the slides!)
For the SQA, there are three aspects in particular that underpin what we consider when studying the Role of Media. Hopefully this wee video will help you understand the relationship between the three…
In essence, media companies (institutions) have purposes (profit/promotion/public service). In order to fulfil this purpose, they produce media content. An audience uses and/or interacts with this content to satisfy their need for entertainment, education or information. In consuming this media content, and audience will be influenced with regards their attitudes and behaviours. This influence may be intentional on the part of the media company, but can also have unintentional results.
For example: In order to make a profit (£), a publisher (?) produces a newspaper (?). This newspaper carries a story about refugees fleeing a middle eastern conflict in order to meet the audience need to be informed. Their intention is to influence attitudes and behaviours, specifically, they want their audience to think that refugees are illegal immigrants, to believe that they are only coming to take jobs, and that our feelings towards them should be hate-filled. This is the intentional purpose, but the unintentional purpose is to make potential readers see the newspaper as a right-wing, xenophobic hateful rag. If enough people buy the paper, this influences the publisher to produce more of the same…
Hopefully, this makes sense, but if not leave a comment or ask in class. 🙂
We almost made it! Here are the questions from the last slide that I’d like you to consider:
When considering all the videos we looked at (links are in the slides in THIS post), you should be thinking about the following:
- How do companies (institutions) profit?
- What is being promoted?
- Is there any sense of ‘public service’?
- Which audience need(s) are being met?
- What intentional and unintentional affects on attitudes & behaviours are created by the videos?
There is no ‘one-size-fits-all’ answer here… and you are free to be selective in the examples/evidence you use to support your points. What I will say is, as far as the SQA are concerned, you will need to mention theorists (such as Mulvey, Kilborne and Butler), you will need to consider at least two points-of-view/approaches to reading the texts, and you should aim to persuade the reader of your own opinions of the portrayal of femininity in music videos.
Feel free to include your own examples as well… just remember to include live links!
We’ll be trying to write an answer to these questions in class tomorrow (though, when I say ‘we’, I really mean ‘you’… I’m going to discuss your assignments with you for the rest of the week.)
As ever, enjoy!
Just finished converting the slides from today (it took a while to strip out the trailers from the document). You will get most of these as a handout as soon as I can find a working copier and time to press “print”! In the meantime, you should bear in mind that as well as allowing you to consider how you will approach your own trailer, studying trailers is an interesting media exercise in itself.
If I were to give you any advice at the moment, it would be to be making a mental note of the common features in the trailers. What does every trailer appear to have? And remember, the from the second the trailer starts (and I mean the green MPAA slide when I say that), it is trying to get you to pay to see the film. If I draw an analogy with English, one could argue that a trailer is like a poem in that there is no waste in it. Everything is there for a reason (purpose).
Anyway, here are the slides (Click THIS LINK, or click on the thumbnails on the right to download).
Part 2 tomorrow, and remember, Mr Jamieson will be sitting in and asking you about the course (so I’ll be nervous and talking far too much!). Please be honest with him. We need to know the bad as well as the good. 🙂
- How are women portrayed in music videos?
- Sex in pop music: what do other female pop stars think?
- Are music videos too sexual or do they represent power in women?
And I’ll leave you with this, the opening statement from the wikipedia entry:
Sexuality in music videos has become more widespread since the 1980s. Because of its commercial function, music videos must attract the audience’s attention and convey a message quickly. The sexual attraction provides a means of both drawing attention and conveying a message quickly.
(PS: I may be pointing out the obvious, but music videos as we understand them did not exist before the 1980s… but that should not detract from the point it is making)
Just a quickie that fits in with our consideration of the role of the media. Which of the three roles do you think The Sun’s actions were based on?