CAP Update

Just a wee link for you: https://www.asa.org.uk/media_channel/Poster_and_other_out_of_home.html

In addition to this, you may want to look at the full ASA code (AVAILABLE HERE as a PDF). If you search the document for the word ‘poster’ (Ctrl + F), that will take you to relevant sections fairly quickly. Interestingly, I also learned that it was posters that were responsible for the first regulation of advertising. Whether that is relevant is another matter…

Advertisements

CAP and ASA

screen-shot-2017-02-28-at-07-51-33Not sure which rules and regulations and codes of practice (mmm… that’s in bold type. Wonder if it’s an important term I should remember/use?) might apply to your poster(s)? No worries… You’re maybe looking in the wrong place for help.

The main legal constraint (another good phrase that, you should maybe use it at some point! Hint. Hint.) from an institutional point of view (Another great phrase – where does he get them all!) comes from the ASA. They are the regulatory body who rule on the suitability of an advert (which is, after all, what a poster is – an advert for a film).

When you are designing a poster, there is regulatory guidance available from the CAP (https://www.cap.org.uk/Advice-Training-on-the-rules.aspx). The CAP are the Committee of Advertising Practice and they offer training and guidance on advertising… and they also draw up the rules/guidance that advertisers need to follow. They work hand-in-hand with the ASA.

Now, I had hoped that at least one of you would have stumbled on the CAP by now… and specifically, this page: https://www.cap.org.uk/Advice-Training-on-the-rules/Help-Notes.aspx

But just in case you haven’t, and want the tl;dr version, you NEED to look at this guide in particular: https://www.cap.org.uk/Advice-Training-on-the-rules/Help-Notes/Videogames-Guidance-on-ads-for-videogames-and-films.aspx#.WLSGTBicbrc

There’s plenty in there to keep you busy… and remember… HOW WOULD/DOES/COULD WHAT YOU ARE READING APPLY TO YOUR OWN POSTERS (You get marks for knowing the industry/institutional constraints that would apply in real life). 
Happy reading… and use the comments to ask questions… or Edmodo.