Can You Hear Me?

sucked_largeJust a non-time critical wee resource post for you on Audience Research.

As we’ll discuss in class, it is essential that you carry out audience research but what does that actually mean, and how do you/could you go about it?

First up for you to consider (and no, it’s not definitive, or even wholly relevant per se) is this Slide Deck…

It gives a fair overview of some of the questions you will be tackling and also some hints about things you could do.

Next up is the ESF Media Page on Audience Research Methods. Lots to read through and you’ll have no excuses for not having any ideas after a look at it:

screen-shot-2017-01-29-at-20-28-48
Clicky Picky Fory Linky…

And lastly… don’t forget your notes/handouts. Think posters. Think McDonalds. Think USPs. Think ‘why did I not pay attention last time’. Think ‘Will I get taken to a post with some diagrams I should remember and understand if I click these words in bold type.‘ (Hint: Yes)

PS: This. It’s useful. But only if you click the link and read it. #justsaying

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2 thoughts on “Can You Hear Me?

  1. As you think about your product, try to bear in mind the following:

    • Is there a place for your product in the marketplace? (You might wish to consider if it is it too similar to other products which already exist… and if so, is this a good thing or a bad thing?)
    • How will your product appeal to your audience? And do you have a clearly identified target audience to begin with?

    If you can answer those questions and refer to your research and give evidence to support it, you’re well on your way!

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