ASA Changing

The Advertising Standards Authority (ASA) have just announced some changes. They will be worth following and for the course, are relevant for INSTITUTIONS and REPRESENTATION.

The BBC reporting of the news is here:

Click for the link… duh!

And the full ASA report can be accessed here:

Guess what happens if you click on it…

Plenty to read and think about… and it will appear in the coursework before Christmas! 😉

Would love to get any feedback from you if you have time. 🙂

CAP Update

Just a wee link for you: https://www.asa.org.uk/media_channel/Poster_and_other_out_of_home.html

In addition to this, you may want to look at the full ASA code (AVAILABLE HERE as a PDF). If you search the document for the word ‘poster’ (Ctrl + F), that will take you to relevant sections fairly quickly. Interestingly, I also learned that it was posters that were responsible for the first regulation of advertising. Whether that is relevant is another matter…

CAP and ASA

screen-shot-2017-02-28-at-07-51-33Not sure which rules and regulations and codes of practice (mmm… that’s in bold type. Wonder if it’s an important term I should remember/use?) might apply to your poster(s)? No worries… You’re maybe looking in the wrong place for help.

The main legal constraint (another good phrase that, you should maybe use it at some point! Hint. Hint.) from an institutional point of view (Another great phrase – where does he get them all!) comes from the ASA. They are the regulatory body who rule on the suitability of an advert (which is, after all, what a poster is – an advert for a film).

When you are designing a poster, there is regulatory guidance available from the CAP (https://www.cap.org.uk/Advice-Training-on-the-rules.aspx). The CAP are the Committee of Advertising Practice and they offer training and guidance on advertising… and they also draw up the rules/guidance that advertisers need to follow. They work hand-in-hand with the ASA.

Now, I had hoped that at least one of you would have stumbled on the CAP by now… and specifically, this page: https://www.cap.org.uk/Advice-Training-on-the-rules/Help-Notes.aspx

But just in case you haven’t, and want the tl;dr version, you NEED to look at this guide in particular: https://www.cap.org.uk/Advice-Training-on-the-rules/Help-Notes/Videogames-Guidance-on-ads-for-videogames-and-films.aspx#.WLSGTBicbrc

There’s plenty in there to keep you busy… and remember… HOW WOULD/DOES/COULD WHAT YOU ARE READING APPLY TO YOUR OWN POSTERS (You get marks for knowing the industry/institutional constraints that would apply in real life). 
Happy reading… and use the comments to ask questions… or Edmodo.

ASA Decisions

Just out of interest, I have found a couple of ASA rulings on film posters (more may likely follow). Perhaps unsurprisingly, given class discussion, both posters were featured on buses.

You should read through the decisions and consider how or why the posters were on the receiving end of complaint(s)… and whether you would agree with them. (And yes, this is all INSTITUTION stuff!)

poltergeist-bus-advert
Click The Clown… you know you want to!
Click The Bus... Sin City 2 Poster Ruling
Click The Bus… Sin City 2 Poster Ruling

 

And We’re Back! Research Time…

So, time to get busy. The links you will need to chase up are as follows:

And that’s plenty to be going on with!

 

 

 

 

Interesting ASA Ruling

_89100053_gucci2The Advertising Standards Authority (ASA) has just ruled that a Gucci advert from last December should not appear again in its present form as the ASA:

“…considered that the model leaning against the wall appeared to be unhealthily thin in the image, and therefore concluded that the ad was irresponsible.”

The ASA ruling is HERE

You can read more at the BBC HERE

Any thoughts?