Sign Signifier Signified

So… the real fun starts here.

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You are to choose an advert (Press/magazine/poster/TV) and identify five of the signs used in its creation… and also give some thoughts on what they signify. Bonus points for seeing if you can combine all the separate signs into an overview of the adverts overall message. I’m looking forward to seeing what you hand me on Monday 🙂

What’s that, you say? You’d like the slides from class to refer to? Oh, all right. Here they are…

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Click to download the slides!

 

Oops…

filepicker-vawFINbnQJ2Szh0ngW4t_movie_cameraIn my excitement to go to be a pin cushion for the NHS, I left your project boxes on the table at the front of my room… I’ll not be able to get them till Monday so it will be Tuesday/Wednesday before you’ll get them back. As the yooth of today are want to say: Soz. My bad.

Take it as read that you should be good to go (I’ve been paying attention as I’ve discussed what you are up to), and be ready to start filming from Thursday next week.

PS: If you are struggling with the homework, check out this post, or use the blog comments to ask for help!

Have Some Homework

Here’s a wee early bonus for those that are subscribed to the blog. 😉 This is the homework I warned you about earlier this week.

TASK: Choose an advert and carry out an in-depth analysis focussing on the technical and cultural codes used to create it.
Your answer should take the form of an essay, but you are advised to use screen grabs to illustrate the points you wish to make.
Make sure you include a link to the advert you choose.

The handout, complete with added hints and tips, is available for download below. And feel free to ask me about it tomorrow. 🙂

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As ever… click to download.

Pee Ess

Don’t forget your shot analysis homework… you know… the one I was dropping unsubtle hints about using this for:

Well… I’ve just spotted another ad that might be of interest (either to use instead of the Lloyds ad, or till cover some extra shots). Here it is:

(PS: The speeding up/slowing down trick is rapidly becoming a bit overused, don’t you think?)

Homework

Following on from the review of shots, you are to choose an advert and carry out your own analysis of some of the shots it uses. The example we used in class was the 2014 John Lewis “Monty the penguin”. Please remember to include the times (for when the shots are used) in your analysis.

It is, of course, your own choice which advert you choose to use, but if you are struggling to think of one, or if you don’t watch too much TV, you could do worse than use the current Lloyds ‘Black Horse’ one:

There are no extra marks for using screen grabs in your response … but they do make it easier to check which part of the advert you are referring to! 😉

Can you submit your analysis next Monday (14th September)… Thanks.