And They’re Off…

The videos we watched in class today were:

And the Independent article about the video is here: The Story Behind Johnny Cash’s ‘Hurt’

We also looked at:

Yes, it is as bad as it looks. Kirsten Dunst (Melancholia, Spiderman, Hidden Figures) should know better…

And lastly, Evan:

We were using the Handbook  (<= Click the word to find the PDF version. It’s the first one, but you will likely want all of them at some point!) to direct our thinking. We’ll be developing this in class tomorrow. For now, if you have time, have another look at one of the videos and see if you can spot some of the denotations and connotations it uses… Enjoy!

Sign Signifier Signified

So… the real fun starts here.

Screen Shot 2016-06-02 at 13.14.17

You are to choose an advert (Press/magazine/poster/TV) and identify five of the signs used in its creation… and also give some thoughts on what they signify. Bonus points for seeing if you can combine all the separate signs into an overview of the adverts overall message. I’m looking forward to seeing what you hand me on Monday 🙂

What’s that, you say? You’d like the slides from class to refer to? Oh, all right. Here they are…

pdf-icon-1
Click to download the slides!

 

Oops…

filepicker-vawFINbnQJ2Szh0ngW4t_movie_cameraIn my excitement to go to be a pin cushion for the NHS, I left your project boxes on the table at the front of my room… I’ll not be able to get them till Monday so it will be Tuesday/Wednesday before you’ll get them back. As the yooth of today are want to say: Soz. My bad.

Take it as read that you should be good to go (I’ve been paying attention as I’ve discussed what you are up to), and be ready to start filming from Thursday next week.

PS: If you are struggling with the homework, check out this post, or use the blog comments to ask for help!

Have Some Homework

Here’s a wee early bonus for those that are subscribed to the blog. 😉 This is the homework I warned you about earlier this week.

TASK: Choose an advert and carry out an in-depth analysis focussing on the technical and cultural codes used to create it.
Your answer should take the form of an essay, but you are advised to use screen grabs to illustrate the points you wish to make.
Make sure you include a link to the advert you choose.

The handout, complete with added hints and tips, is available for download below. And feel free to ask me about it tomorrow. 🙂

Screen Shot 2015-10-29 at 23.19.20
As ever… click to download.

Pee Ess

Don’t forget your shot analysis homework… you know… the one I was dropping unsubtle hints about using this for:

Well… I’ve just spotted another ad that might be of interest (either to use instead of the Lloyds ad, or till cover some extra shots). Here it is:

(PS: The speeding up/slowing down trick is rapidly becoming a bit overused, don’t you think?)