Planning Maps

Just a quick upload today. One you’ve seen, the other is what we’ll be looking at tomorrow.

First up is the outline planning map you should use to consider what your product/brand represents. It’s fairly straight-forward, and the McD example we looked at in class should help you make sense of it.

Compass McMap.002

Remember, this map is useful for getting to grips with what it is you are going to produce. It is NOT map for your product… that’s this one:

Compass McMap.006

This will be the focus for tomorrow’s lesson. If you have time, I’d recommend clicking through on it and looking at it full size so you can see the small print.

There are 8 separate areas to consider and cover when you create your product (and note, though the example I’ll used is for an advertising poster, these are applicable no matter which media product you choose), and each becomes an area that you will need to know for the final exam (and, the prelim, of course!). A quick guide follows:

  1. Purpose/Target Audience: What is the product for, and who is it intended to be consumed by?
  2. Research: Find out what is already out there.
  3. Internal/External Factors: Internal factors relate to the (for example) iconography/expectations of the brand and/or product. External factors are relevant regulations/laws over what you can or can’t say and do in your product.
  4. Media/Genre: What are you producing and where will it be consumed.
  5. Content: Choosing what goes into your product.
  6. Tone/Style: Decisions on the format and look of the product.
  7. Cultural codes: What elements appropriate to the focus will be included.
  8. Technical codes: Decisions on the technical act of creating your product.

Hopefully, you already have a good grasp of these concepts, but we’ll be working through an example in class before getting you to develop your own product.

As ever, feel free to ask questions in the comments or in class. 🙂

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