Here’s Lookin’ At You, Kid!

Just a wee heads up… I’ll be in the hospital tomorrow during the lesson (I may be back in time… I have no longer how it’ll take). Your task is straight-forward is simply to carry out an analysis of the closing scene of Casablanca.

Your focus is up to you, but I’d expect at least one comment and reference (quotation) from each of the starred Key Aspects below. Do your best, and don’t forget the things we’ve talked about with regards the previous clips.

Content-based KA analysis 

Categories: genre, purpose, tone, style

* Language: medium/form-specific technical codes, cultural codes, anchorage

* Narrative: structures, codes, conventions

* Representation: representations, selection and portrayal, ideological discourses

Context-based KA analysis 

* Audience: target audience, preferred reading, differential decoding, mode of address

Institution: internal controls and constraints, external controls and constraints

* Society: time, place

One last hint (and it’s a BIG one)… don’t forget you have a rather wonderful glossary at the back of your course booklet… and that your course booklet is stuffed full of awesome hints and tips and explanations! 😉

Here’s the clip:

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RoM Questions To Consider

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Gratuitous Cheesecake Shot of Elvis. No need to thank me… Though, you do need to wonder if this is a hint! 😉

We almost made it! Here are the questions from the last slide that I’d like you to consider:

When considering all the videos we looked at (links are in the slides in THIS post), you should be thinking about the following:

  1. How do companies (institutions) profit?
  2. What is being promoted?
  3. Is there any sense of ‘public service’?
  4. Which audience need(s) are being met?
  5. What intentional and unintentional affects on attitudes & behaviours are created by the videos?

There is no ‘one-size-fits-all’ answer here… and you are free to be selective in the examples/evidence you use to support your points. What I will say is, as far as the SQA are concerned, you will need to mention theorists (such as Mulvey, Kilborne and Butler), you will need to consider at least two points-of-view/approaches to reading the texts, and you should aim to persuade the reader of your own opinions of the portrayal of femininity in music videos.

Feel free to include your own examples as well… just remember to include live links!

We’ll be trying to write an answer to these questions in class tomorrow (though, when I say ‘we’, I really mean ‘you’… I’m going to discuss your assignments with you for the rest of the week.)

As ever, enjoy!

Brace Yourselves…

Just a quick update to let you know that my course was really useful and has given me lots of great ideas and resources to help you prepare for the prelim. I have this sneaking suspicion you’re going to enjoy it.

Tomorrow (Friday) is SQA day and, as promised, will make sure you’ll be as ready for the prelim and exam as it is possible to be. I know I don’t often say this (Aye, right!) but I’m really excited about what we’ll be doing. 🙂

Hopefully, you are getting on well with your filming, and I’ll see you on Monday with some cracking things to share with you.

Till then…

Mr W would like to apologise for appropriating a meme... but you know he won't. 😉
Mr W would like to apologise for appropriating a meme… but you know he won’t. 😉

Homework Tip

Preferred Reading vs Differential Decoding

The preferred reading is the meaning intended by the creator/director/maker.

A differential decoding is an alternative reading not intended by the creator/director/maker.

John Lewis Christmas 2015 Advert

The Guardian: Who is Moon Hitler?

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You know the format by now… click the picture for the link!

Homework Help [Updated]

[UPDATE: The original Language Slide Deck is HERE]

Here is (I hope) a fairly self-explanatory guide to tackling your homework. It is based on the SQA Higher Media marking scheme (2015). I’ve done my best to explain what the relevant bits mean and hint at what to look at/discuss… the rest is up to you.

FABFab Answer Time!

SQA ask that:

  • Language is decoded in detail using at least two different relevant concepts from within or across technical codes and/or cultural codes and/or anchorage.
  • There is insightful comment on the relationship between language and meaning.
  • Each language concept is exemplified and discussed by developed references to media content.

What you need to do:

Language: techniques used in media to create meaning
Decoded: analysed/interpreted by you
Concept(s): these are the key concepts we’ve been looking at and talking about since day one!
Technical codes: These are things like how the camera is used (framing/movement), how the shots are edited together, and so on — and how these have been used to create meaning
Cultural codes: This addresses aspects like characters, setting, colours, and so on — and specifically, what and how these add to the meaning created
Anchorage: refers to elements that help create a preferred reading, ie. the meaning intended by the creators (this could be the message/ideology/theme…)
Insightful comment: means you show a good and relevant depth of knowledge and/or understanding of how the language has been used to create the meaning conveyed
The relationship between language and meaning: Remember the basics. Media is constructed… somebody made the artefact, and our job is to identify the choices they made and then come up with reasons (hypothesise) about why they made these choices. For example, if the director chooses a Dutch (tilted) angle shot we need to:

  1. identify/recognise that it has been chosen, and
  2. suggest a reason such as to suggest that a character is untrustworthy or doing something wrong.

Exemplified: you have used examples from the text to illustrate what you are talking about (P.E.E. anyone?)
Discussed: your thoughts on the choices/reasons
Developed references to media content: You go in to some depth in your answer… and score added brownie points if you are able to reference other texts that use the same or similar concepts/techniques.

Bonus Content:

Here’s the help as a handy cut out and keep sheet!

Cut Out Keep Grab
Guess what happens if you click on the picture! 😉

Priscilla: Quine o’ the Dessert (1)

Nothing posted yesterday — mainly due to a series of unfortunate events that (amongst other things) involved standing in a blizzard at the side of a busy dual carriageway trying to fix the car. Not recommended!

PriscillaRegionOne-FrontCoverLAnyway, this is the first of the Prelim prep/revision posts. Keep your eyes peeled as there will be a few of these over the course of the day. This first one will cover some of the basics you must know. Feel free to post suggestions/ideas/answers/questions/requests for clarification in the comments. I will be online working on this most of the day, so should be able to reply within 30 minutes or so (if I take longer, I’m walking the dog or eating).

SQA Exam: The Basics

When answering, there are some things you must mention…

  1. Know the details of the text… and remember to introduce your chosen abbreviation: The Adventures of Priscilla Queen of the Desert (PQD), (Australia, 1994) dir: Stephan Elliott.
  2. Mention the genre(s) straight away (i.e.: Primary genre, and I recommend mentioning at least two other genres that PQD could be considered as an example of)
  3. Identify and reference several key scenes in your intro. (You may not have time, or the desire, to write about all of them, but in highlighting them, you are demonstrating your knowledge of the film as a whole)
  4. Remember the importance of using appropriate media specific terminology (e.g.: cultural codes, mis-en-scene, intertextuality, and especially… remember that the SQA’s favourite verb for media is ‘connote’)

What I recommend you do now is take 10 minutes to note down what you would say with regards 2 and 3 above.

The next post will be looking at some of the codes used in the film. (Or more likely, in retrospect, I’ll identify what I think some of the key scenes to be first!)

Later! 😉