Narrative Theory – 1

Click for the PDF… obvs!

Hi everyone… finally managed to sit down with an internet connection!

Here’s part one of the Narrative slides. Remember, you have a rundown of what Narrative means in the Key Aspects Booklet (with Spielberg on the cover)…

Also, at the bottom of this post, you’ll find the Word Version of the Assignment Handbook. I’d recommend downloading it and having a skim through it. We’ll go through the important parts in class next week so don’t feel too intimidated by it. (Yes, it does represent a massive amount of work, but if you keep on top of it, it’s very do-able!)

We discussed in class a few films that I wasn’t sure whether you had seen or not… and it’s a sign of my age that there are many that I know and love that you haven’t heard of! Just tell me… however, the ones I was mentioning in particular with regards Narrative, include The Usual Suspects, E.T. – The Extra-Terrestial, and Jaws. Unusually, I’m not going to link to them because (and especially The Usual Suspects), the real joy is in seeing it without knowing what is going to happen. yes, you can look up the plot, but don’t… you’ll only get one chance to see it for the first time and it is worth it!

Obviously, I’m interested in hearing which films you have seen and rate as well… I’m always keen for suggestions and many of my favourite films have been recommendations or suggestions from pupils so, go for it!

More to come over the weekend, but for now, here’s the Assignment Booklet. We’ll go through it in class as soon as I get the hard copies. 🙂

Guess what happens when you click on Hitchcock!
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Audience And Other Stuff

I’m not in today for health reasons. Here’re the slides I referenced yesterday:

Click For The Slides

As mentioned, remember things like:

  • Reception (where and how you encounter a media text)
  • Hypodermic Needle Theory
  • Two Step Flow Theory
  • Uses and Gratifications Theory
  • Reception Theory
  • Maslow’s Hierarchy of Needs

And also, check the Understanding Standards site (Click Image for Link):

Click The Pic for the Link

I’ll see you tomorrow!

CAP and ASA

screen-shot-2017-02-28-at-07-51-33Not sure which rules and regulations and codes of practice (mmm… that’s in bold type. Wonder if it’s an important term I should remember/use?) might apply to your poster(s)? No worries… You’re maybe looking in the wrong place for help.

The main legal constraint (another good phrase that, you should maybe use it at some point! Hint. Hint.) from an institutional point of view (Another great phrase – where does he get them all!) comes from the ASA. They are the regulatory body who rule on the suitability of an advert (which is, after all, what a poster is – an advert for a film).

When you are designing a poster, there is regulatory guidance available from the CAP (https://www.cap.org.uk/Advice-Training-on-the-rules.aspx). The CAP are the Committee of Advertising Practice and they offer training and guidance on advertising… and they also draw up the rules/guidance that advertisers need to follow. They work hand-in-hand with the ASA.

Now, I had hoped that at least one of you would have stumbled on the CAP by now… and specifically, this page: https://www.cap.org.uk/Advice-Training-on-the-rules/Help-Notes.aspx

But just in case you haven’t, and want the tl;dr version, you NEED to look at this guide in particular: https://www.cap.org.uk/Advice-Training-on-the-rules/Help-Notes/Videogames-Guidance-on-ads-for-videogames-and-films.aspx#.WLSGTBicbrc

There’s plenty in there to keep you busy… and remember… HOW WOULD/DOES/COULD WHAT YOU ARE READING APPLY TO YOUR OWN POSTERS (You get marks for knowing the industry/institutional constraints that would apply in real life). 
Happy reading… and use the comments to ask questions… or Edmodo.