Audience And Other Stuff

I’m not in today for health reasons. Here’re the slides I referenced yesterday:

Click For The Slides

As mentioned, remember things like:

  • Reception (where and how you encounter a media text)
  • Hypodermic Needle Theory
  • Two Step Flow Theory
  • Uses and Gratifications Theory
  • Reception Theory
  • Maslow’s Hierarchy of Needs

And also, check the Understanding Standards site (Click Image for Link):

Click The Pic for the Link

I’ll see you tomorrow!

CAP and ASA

screen-shot-2017-02-28-at-07-51-33Not sure which rules and regulations and codes of practice (mmm… that’s in bold type. Wonder if it’s an important term I should remember/use?) might apply to your poster(s)? No worries… You’re maybe looking in the wrong place for help.

The main legal constraint (another good phrase that, you should maybe use it at some point! Hint. Hint.) from an institutional point of view (Another great phrase – where does he get them all!) comes from the ASA. They are the regulatory body who rule on the suitability of an advert (which is, after all, what a poster is – an advert for a film).

When you are designing a poster, there is regulatory guidance available from the CAP (https://www.cap.org.uk/Advice-Training-on-the-rules.aspx). The CAP are the Committee of Advertising Practice and they offer training and guidance on advertising… and they also draw up the rules/guidance that advertisers need to follow. They work hand-in-hand with the ASA.

Now, I had hoped that at least one of you would have stumbled on the CAP by now… and specifically, this page: https://www.cap.org.uk/Advice-Training-on-the-rules/Help-Notes.aspx

But just in case you haven’t, and want the tl;dr version, you NEED to look at this guide in particular: https://www.cap.org.uk/Advice-Training-on-the-rules/Help-Notes/Videogames-Guidance-on-ads-for-videogames-and-films.aspx#.WLSGTBicbrc

There’s plenty in there to keep you busy… and remember… HOW WOULD/DOES/COULD WHAT YOU ARE READING APPLY TO YOUR OWN POSTERS (You get marks for knowing the industry/institutional constraints that would apply in real life). 
Happy reading… and use the comments to ask questions… or Edmodo.

Can You Hear Me?

sucked_largeJust a non-time critical wee resource post for you on Audience Research.

As we’ll discuss in class, it is essential that you carry out audience research but what does that actually mean, and how do you/could you go about it?

First up for you to consider (and no, it’s not definitive, or even wholly relevant per se) is this Slide Deck…

It gives a fair overview of some of the questions you will be tackling and also some hints about things you could do.

Next up is the ESF Media Page on Audience Research Methods. Lots to read through and you’ll have no excuses for not having any ideas after a look at it:

screen-shot-2017-01-29-at-20-28-48
Clicky Picky Fory Linky…

And lastly… don’t forget your notes/handouts. Think posters. Think McDonalds. Think USPs. Think ‘why did I not pay attention last time’. Think ‘Will I get taken to a post with some diagrams I should remember and understand if I click these words in bold type.‘ (Hint: Yes)

PS: This. It’s useful. But only if you click the link and read it. #justsaying