ELS MCU ECU

Here’s the slides from yesterday (and today!)… You can download them as a PDF file you can carry on your phone/tablet/pendrive/etc… or they’re always available here. 🙂

Click on BB-8 to download the PDF 🙂

Finally, here’s a link to the Empire Online article about camera shots (technically, the ELS/MCU/CU/etc refer to the framing of the scene…), and it’s illustrated with some great examples. Have a look, enjoy, and tell me if you’ve spotted any of them in the media you have consumed by leaving a comment. 🙂

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Sign Signifier Signified

So… the real fun starts here.

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You are to choose an advert (Press/magazine/poster/TV) and identify five of the signs used in its creation… and also give some thoughts on what they signify. Bonus points for seeing if you can combine all the separate signs into an overview of the adverts overall message. I’m looking forward to seeing what you hand me on Monday 🙂

What’s that, you say? You’d like the slides from class to refer to? Oh, all right. Here they are…

pdf-icon-1
Click to download the slides!

 

Easter Revision 02 – Language

[Version 2]*

pdf-icon-1Next up is LANGUAGE. (Click the PDF icon to download)

Essentially, language looks at the techniques used in a medium (print, television, film, radio, internet,…) to create meaning.

Screen Shot 2016-04-05 at 09.16.37This is Part 1 — UPDATE: Part 2 is further down the page. As you go through the slides, remember the discussions and work we did in class on this, and apply it to PQD (or any other text you read).

UPDATE – New Slides For You

Here are the slides covering camera angles, movement, framing, costume, lighting, and several other important concepts. As you go through them, remember I used a LOT of examples in class to illustrate them. I’ve left some of the grabs from them to remind you, but will be happy to go through them all again after the break.

What I would suggest is that you make sure you have examples of them that you can quote in your answer to Q1 (where relevant!). They are worth mentioning if they have been used by Stephan Elliott to help him convey his message. Anyway, here they are (you do know to click on the picture that follows, don’t you?)

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As ever, I am indebted to the work of Messrs Pikavance, Jewell and Instrell for the originals… My revamps are mainly so I can run them on my Mac!

*Version 1a – Added tags/categories!
*Version 2 – Added Slides on camera work.