As we’ll discuss in class, it is essential that you carry out audience research but what does that actually mean, and how do you/could you go about it?
First up for you to consider (and no, it’s not definitive, or even wholly relevant per se) is this Slide Deck…
It gives a fair overview of some of the questions you will be tackling and also some hints about things you could do.
Next up is the ESF Media Page on Audience Research Methods. Lots to read through and you’ll have no excuses for not having any ideas after a look at it:
And lastly… don’t forget your notes/handouts. Think posters. Think McDonalds. Think USPs. Think ‘why did I not pay attention last time’. Think ‘Will I get taken to a post with some diagrams I should remember and understand if I click these words in bold type.‘ (Hint: Yes)