Camera Obscura

Click to download the file

As promised, here’re the slides including the ones you’ve not yet experienced… Mwahahahaha… (Click on the clapperboard to download)

And there is (I’m afraid) a wee bit homework to keep you busy and happy over the weekend…


Watch the John Lewis ‘Monty the Penguin’ advert, and see if you can identify some of the camera shots used, and for added value, can you give a reason or justification for the choices. If you have any questions, just use the comments on the blog. 🙂

The ad is available on the John Lewis YouTube channel, and the relevant task from the full sides is here:


You Took The Words Right Out Of My Mouth…

2e06ee02dafcc77e099cfe4e5a5d967b025b22632fde80b4a51ff5d071ee47bdI’m in the midst of marking your homework on Audiences and wanted to just quickly remind you/me of something I’ve noticed… This is Media and not English so I have zero problems with you quoting/citing/repeating back to me what I have said or what is in the handouts. 🙂 You don’t have to turn things into your own words unless you are comfortable doing so (and do so accurately!). It is the information and way of thinking that is more important than your ability to be quick with language…

For the same reason, I have no problems with bullet point answers where they will do the job. Again, it is the information that matters, not your ability to answer in proper sentences (though well done for doing so… you are a credit to yourself… and you probably took half as long again as everyone else to complete the answers… 😉 )

Anyway… t-break over. Got answers to finish. 🙂

Homework 01: Categories

Hopefully you were able to follow everything today. 🙂 But just in case, here’s a quick recap…

When we talk about the media, we can start by considering its category. This is so we can identify with a fair degree of precision just what kind of media it is (which makes it easier to compare/contrast/analyse a particular text… and also, helps you to work out what you could do in order to create your own example).

Categories include:

  • Medium (print, radio, television, film, internet, music)
  • Purpose (inform, persuade, educate, profit, to heighten awareness or politicise, to be rebellious, to advertise, to market)
  • Form (drama, light entertainment, newspaper, magazine, film trailer/promo, television news, above/below the line advertising)
  • Genre (sci-fi, soap opera, documentary, game show, broadsheet, western, chick-flick, romance, horror, rom-com, buddy film, sport, etc.)
  • Tone (serious, comic, ironic, tongue-in-cheek, formal, informal, objective/neutral, subjective/one-sided, personal, scientific, etc.)
  • Style (realistic, unconventional, traditional, modern, dark, fly-on-the-wall, lavish)
  • Other miscellaneous categories (star, director, controversy, cult, viewing figures, box office, awards)

If you have the time, and it’s a really worthwhile exercise, you should see how many of the above you can find examples of.

Anyway, here’re the slides (including ones you haven’t seen yet)… please take your time to look through all of them, and you can download the file for your revision.

Click the Picture to download the file!
The file is a PDF which you should be able to open on most computers/tablets/phones… which means you can (and should) build up a decent library of revision materials.

And finally… the homework…


  • Carry out a survey of your own media consumption. Over the next week analyse the media that you consume or interact with and provide four different examples, from four different mediums from that survey and write them in your jotter using the table provided in the sheets as a guide.

The example in the sheets is from Psycho (Alfred Hitchcock, USA, 1960) which is still one of the best horror/thrillers ever… (Hint, hint!)

As you are no doubt aware, this is an exercise in getting you to start thinking critically about the media… and it’s also an excuse for you to say “But mum, watching this music video/film/TV show/newspaper IS homework… so I can’t do the dishes…” {PS: Good luck to anyone who tries that as an excuse… we’ll send flowers to your hospital ward…}

And finally… if you have any questions please use the Comments on this post to ask!

Sign Signifier Signified

So… the real fun starts here.

Screen Shot 2016-06-02 at 13.14.17

You are to choose an advert (Press/magazine/poster/TV) and identify five of the signs used in its creation… and also give some thoughts on what they signify. Bonus points for seeing if you can combine all the separate signs into an overview of the adverts overall message. I’m looking forward to seeing what you hand me on Monday 🙂

What’s that, you say? You’d like the slides from class to refer to? Oh, all right. Here they are…

Click to download the slides!


Homework Tip

Preferred Reading vs Differential Decoding

The preferred reading is the meaning intended by the creator/director/maker.

A differential decoding is an alternative reading not intended by the creator/director/maker.

John Lewis Christmas 2015 Advert

The Guardian: Who is Moon Hitler?

Screen Shot 2015-11-07 at 11.17.29
You know the format by now… click the picture for the link!


filepicker-vawFINbnQJ2Szh0ngW4t_movie_cameraIn my excitement to go to be a pin cushion for the NHS, I left your project boxes on the table at the front of my room… I’ll not be able to get them till Monday so it will be Tuesday/Wednesday before you’ll get them back. As the yooth of today are want to say: Soz. My bad.

Take it as read that you should be good to go (I’ve been paying attention as I’ve discussed what you are up to), and be ready to start filming from Thursday next week.

PS: If you are struggling with the homework, check out this post, or use the blog comments to ask for help!