ASA Changing

The Advertising Standards Authority (ASA) have just announced some changes. They will be worth following and for the course, are relevant for INSTITUTIONS and REPRESENTATION.

The BBC reporting of the news is here:

Click for the link… duh!

And the full ASA report can be accessed here:

Guess what happens if you click on it…

Plenty to read and think about… and it will appear in the coursework before Christmas! 😉

Would love to get any feedback from you if you have time. 🙂

Research, Research, Research

Where to begin?

There are three main areas you need to consider carefully, and each of them require you to think and reflect…

As well as devising your own questionnaire (and that isn’t as easy as it sounds… you have to be wary of only asking questions that you want the answer to, or of framing them so you get the answer you already want/expect), you also need to get it out there as soon as possible. By Thursday at the latest. #seriously!

Screen Shot 2016-02-08 at 19.03.10To give you a few pointers, a quick Google™ search should find you some examples… but you’re likely to find they are mostly by other Media students. This is partly because the film industry (institutions) are loathe to share their intelligence. That said, you should find some if you persevere.

You might also want to think about people who carry out audience research for the sake of BFI_COL_LOGO_GLOWresearch itself. The BFI, for example. They regularly post research findings into audiences and films in the UK (and beyond). There’s a veritable treasure trove of figures and information to be found on their Film Industry Statistics and Reports page. You’ll need to rake, but theres plenty of information there that will be of use to you for your report, and also for the Role of Media question later… #justsaying