We almost made it! Here are the questions from the last slide that I’d like you to consider:
When considering all the videos we looked at (links are in the slides in THIS post), you should be thinking about the following:
- How do companies (institutions) profit?
- What is being promoted?
- Is there any sense of ‘public service’?
- Which audience need(s) are being met?
- What intentional and unintentional affects on attitudes & behaviours are created by the videos?
There is no ‘one-size-fits-all’ answer here… and you are free to be selective in the examples/evidence you use to support your points. What I will say is, as far as the SQA are concerned, you will need to mention theorists (such as Mulvey, Kilborne and Butler), you will need to consider at least two points-of-view/approaches to reading the texts, and you should aim to persuade the reader of your own opinions of the portrayal of femininity in music videos.
Feel free to include your own examples as well… just remember to include live links!
We’ll be trying to write an answer to these questions in class tomorrow (though, when I say ‘we’, I really mean ‘you’… I’m going to discuss your assignments with you for the rest of the week.)
As ever, enjoy!