For Your Consideration…

I’ll just leave this reminder here for you from the SQA Mark Scheme for the 2015 Higher Media paper. It may help you focus on headings to think about… 😉

Candidates are expected to:

Question 1 

a)

  • demonstrate knowledge and understanding of language technical codes and/or cultural codes and/or anchorage as appropriate to the referenced content
  • give specific and valid exemplification of the referenced language concepts from at least one example of media content
  • make points which analyse the relationship between the language concepts and meaning

b)

  • demonstrate knowledge and understanding of categories and/or narrative and/or representation as appropriate to the referenced content
  • give specific and valid exemplification of the selected key aspect concept(s) from at least one example of media content
  • make points which analyse the relationship between the selected concepts and meaning

If categories is chosen, relevant concepts include: purpose, genre, tone and style.
If narrative is chosen, relevant concepts include: structures, codes and conventions.
If representation is chosen, relevant concepts include: representations, selection and portrayal, ideological discourses.

c)

  • demonstrate knowledge and understanding of target audience and mode of address and/or preferred reading and/or differential decoding, as appropriate to the referenced content
  • give specific and valid exemplification of the referenced audience concepts from at least one example of media content
  • make points which analyse the relationship between audience response and how key aspects are used

Question 2

Candidates must discuss the role of media referenced in the question. They are expected to:

  • make points that communicate ideas and information on the role of media. These points can include relevant issues, facts, perspectives or theoriesany valid point should be accepted if it is relevant to the question
  • make points of discussion which debate two sides of an argument, offer critical comment or develop a line of argument/opinion
  • draw at least one conclusion which provides a judgment in relation to terms of the question, connected to the evidence presented, and provide reasons

I’ll be about tomorrow if you want to look in when you’d normally have media. 🙂

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